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Upolu, Sāmoa - Things to Do in Upolu

Upolu

Upolu, Sāmoa - Complete Travel Guide

Upolu, the most populated island of Sāmoa, is a tropical great destination that easyly blends pristine natural beauty with rich Polynesian culture. Home to the capital city Apia, this volcanic island offers visitors an authentic South Pacific experience with its impressive beaches, cascading waterfalls, lush rainforests, and busy coral reefs. The island serves as the cultural heart of Sāmoa, where traditional fa'a Sāmoa (Samoan way of life) thrives alongside modern amenities. From the famous To Sua Ocean Trench to the blowholes of Alofaaga, Upolu showcases some of the most spectacular natural wonders in the Pacific. The island's compact size makes it perfect for exploration, with opportunities to swim in crystal-clear pools, snorkel in protected marine sanctuaries, experience traditional village life, and witness impressive sunsets over the Pacific Ocean. Whether seeking adventure, relaxation, or cultural immersion, Upolu offers an unforgettable island experience.

Top Upolu

To Sua Ocean Trench Swimming

Dive into the world-famous To Sua Ocean Trench, a impressive 30-meter deep swimming hole surrounded by lush gardens and connected to the ocean through underwater caves. This geological wonder features crystal-clear turquoise waters accessed by a dramatic wooden ladder, making it one of the most photographed natural attractions in the South Pacific.

Booking Tip: Entry costs around 30 WST (Samoan Tala) per person. Visit early morning or late afternoon for the best lighting and fewer crowds. Bring water shoes for rocky areas and underwater cameras are highly recommended.

Alofaaga Blowholes Experience

Witness the spectacular natural phenomenon of the Alofaaga Blowholes on Upolu's south coast, where ocean swells force water through volcanic rock formations creating dramatic water spouts up to 60 meters high. Local children often demonstrate coconut throwing into the blowholes for an impressive display, while the surrounding coastline offers impressive views of the Pacific.

Booking Tip: Best visited during high tide and rough seas for maximum effect. Entry fee is around 10 WST per person. Combine with other south coast attractions for a full day tour, and bring small bills for tipping local performers.

Papase'ea Sliding Rocks Adventure

Experience the natural water slide at Papase'ea Sliding Rocks, where smooth volcanic rock formations and flowing river water create an exhilarating natural playground. Slide down the polished rocks into refreshing pools below, surrounded by tropical rainforest and the sounds of cascading waterfalls.

Booking Tip: Entry costs approximately 20 WST per person. Wear appropriate swimwear and water shoes with good grip. Best visited during dry season when water levels are safer, and always follow local guide instructions for safe sliding techniques.

Traditional Fiafia Cultural Show

spend time in authentic Samoan culture through a traditional Fiafia night featuring mesmerizing fire dancing, traditional Siva performances, and ancient Polynesian storytelling. These cultural celebrations include traditional umu (earth oven) feasts with local delicacies and provide insight into fa'a Sāmoa customs and traditions.

Booking Tip: Shows typically cost 80-120 WST per person including dinner. Book through your accommodation or reputable cultural centers. Wednesday and Saturday nights are most common, and advance booking is essential during peak season.

Palolo Deep Marine Reserve Snorkeling

Explore the pristine underwater world of Palolo Deep Marine Reserve, Sāmoa's first marine protected area featuring busy coral gardens, tropical fish species, and excellent visibility. This conservation area offers some of the best snorkeling on the island with calm, clear waters perfect for both beginners and experienced snorkelers.

Booking Tip: Entry fee is around 20 WST per person. Snorkel gear rental available for 15-20 WST. Best conditions are typically in the morning with calmer seas. Respect the marine sanctuary rules and avoid touching coral formations.

Getting There

Upolu is accessed via Faleolo International Airport (APW), located about 40 kilometers west of Apia. The airport receives direct flights from New Zealand, Australia, Fiji, and Hawaii, with Air New Zealand, Samoa Airways, and Fiji Airways being the primary carriers. From the airport, taxis cost approximately 80-100 WST to central Apia, while airport shuttle services and rental cars are also available. Some accommodations offer airport transfer services, so check with your hotel when booking.

Getting Around

Getting around Upolu is relatively straightforward with several transportation options available. Rental cars are the most flexible option, with local and international companies operating from the airport and Apia, costing around 100-150 WST per day. Colorful local buses run regular routes around the island for 2-5 WST per journey, though schedules can be flexible. Taxis are available but can be expensive for longer distances, while many visitors opt for organized day tours that include transportation to major attractions.

Where to Stay

Apia City Center
Lalomanu Beach Area
Siumu Village
Manase Beach
Fagamalo Bay
Mulifanua Ferry Terminal Area

Food & Dining

Upolu's dining scene reflects its Pacific Island location with fresh seafood, tropical fruits, and traditional Polynesian flavors taking center stage. Apia offers the widest variety of restaurants, from casual local eateries serving traditional dishes like palusami (taro leaves in coconut cream) and oka (raw fish salad) to upscale resort dining with international cuisine. Local markets like Fugalei Market provide authentic street food experiences and fresh tropical produce. Many accommodations offer traditional umu feasts where food is cooked in earth ovens, providing an authentic taste of Samoan cuisine. Don't miss trying fresh coconut water, tropical fruits, and locally caught fish prepared with coconut milk and island spices.

Top-Rated Restaurants in Samoa

Highly-rated dining options based on Google reviews (4.5+ stars, 100+ reviews)

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Ci Siamo

4.6 /5
(1880 reviews) 3

Paddles Restaurant

4.9 /5
(538 reviews)

Nourish Café

4.7 /5
(274 reviews)
cafe

Giordano's Pizzeria // Samoa

4.6 /5
(264 reviews)

Phat Burger

4.8 /5
(201 reviews)

Le Lagoto Resort & Spa

4.6 /5
(170 reviews)
bar lodging

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Local Cuisine Italian Japanese Fine Dining

When to Visit

The best time to visit Upolu is during the dry season from May to October, when rainfall is lower, humidity is more comfortable, and trade winds provide natural cooling. This period offers the most reliable weather for outdoor activities and beach time, though it's also the peak tourist season. The wet season from November to April brings higher temperatures, increased humidity, and more frequent rainfall, but also lush green landscapes and fewer crowds. Cyclone season runs from November to April, though direct hits are relatively rare. Year-round temperatures remain tropical, ranging from 24-30°C (75-86°F), making Upolu a pleasant destination any time of year.

Insider Tips

Respect Samoan customs by dressing modestly when visiting villages and always ask permission before taking photos of people
Sunday is strictly observed as a day of rest - most businesses close and swimming/loud activities are discouraged from 6 PM Saturday to 6 PM Sunday
Bargaining is not common in Sāmoa, but small tips are appreciated for exceptional service, especially from local guides and cultural performers

Activities in Upolu